Needless to say that the market for videos is growing rapidly! If we see the stats then we will realize that after Google, YouTube has the maximum number of users and the stats revealed by HubSpot revealed that 55% of users view the videos on a daily basis and 80% on a monthly basis.  There is a reason behind all these increased stats. These all stats have shown due to a purpose to show the marketers that video has a better scope of attracting users to increase conversion rates as videos have a great potential which can create a better emotional connection with the audience.

YouTube is the biggest and the trendiest market to leverage the video marketing to earn money. Through videos, you can easily engage with your customers in a creative way. The market for videos is increasing day by day and to create quick and better brand awareness you should follow the trend and include video marketing to get a hike in your e-business.

Although, you have to make proper strategies so that those videos reach your target audience and you can do this by optimizing the videos through the channel of Videos and you should start using 4 tools to increase the ranking of your YouTube videos.

7 reasons to include video marketing to improve your e-business effectively 

1. The audience is spending more time watching videos than reading content

Obviously content will remain the king, but the audience engagement is an art; which is done by videos to attract the audience more potentially. As I have said before that after Google, YouTube has 55% of the views of the users that means 4 billion views per day.

And from this, we can get an idea that the target audience is watching videos and hence we should make more videos and ad web series to increase conversion rates.

2. Relatable videos are easy to recall

This builds the brand’s recognition.  If the video is interesting and engaging it will have a deep impact on the viewers. If they are able to relate to your video they will be easily able to relate to your brand and hence the loyal conversions.

3. Videos are friendlier than the content

Of course, this goes without saying that in this era no one has the time to read the boring and long content. Even users purchase things after viewing the videos of a product to know the reviews. So, the videos are user-friendly.

4. Users can easily share the videos with their kin.

Yes, one of the most advantageous thing which the video offer which results in brand recognition.

5.  4 things one solution- Videos

The video simultaneously educates the audience, engage them in the dialogue, and entertains them while converting them into potential customers. Voila! That’s what we want!

6. You get a real-time response from the audience for your videos

The option of likes and dislikes and emoticons let you analyze on a real-time basis whether your video does have imprinted on the hearts and minds of the audience or not!

7. It has a potential to go Viral on social media platforms

You can be a sensation overnight if even your 1 video gets viral. You can become a celebrity on the internet and hence the same goes for the videos. There are many trends and memes and brands which have become a sensation overnight just by being viral.

So, due to all these points, you should include video marketing in your business strategy to grow your e-business effectively and quickly.