Drive Conversions through the Use of LinkedIn Newsletters- Digital Edge Institute Blog

Marketers and entrepreneurs know the potential and worth of the newsletters to help keep their audience up-to-date and keep them engaged through their niche or industry. Thanks to LinkedIn newsletters, through which you can now incorporate a new marketing strategy in order to reach a larger number of audiences.

What is a LinkedIN Newsletter?

Before moving over how to write newsletters over LinkedIn, let’s first get to know about newsletters. A newsletter on a ground level is a feed of LinkedIn content that is made for the target audience. Newsletters can be in form of images, videos, or articles that you write. Anything which is written in the form of an article can be termed as a newsletter.

On top of all, these newsletters are free of cost to be written. Any personal profile that has got the creator mode turned on and has made a post within the last several months can start writing a newsletter.

LinkedIn is working hard to ensure that newsletters reach as many people as possible, as is common when a new product on a social site is introduced. It’s sending out newsletters, urging people to subscribe, and pushing stuff into people’s feeds at far higher rates than other sorts of content.

Having the strength of a network like LinkedIn helping you obtain views on your material at no extra expense is a major benefit at a time when organic reach on social media appears to be faltering and open rates for emails can fluctuate.

You’ll be able to check how many individuals have viewed each piece of content and are currently subscribed to your newsletter in terms of stats. You can’t, however, see which medium people are using to access your content, obtain your subscriber list, or see if people are clicking on your links.

LinkedIn newsletters can help you get your material in front of individuals who have never seen your profile before, in addition to getting in front of your network and followers. There are several instances where the number of people who subscribe to a marketer’s LinkedIn newsletter greatly outnumbers the number of people who follow that marketer. This allows you to expand your organic reach without spending hours upon hours on LinkedIn.

If you already have an email newsletter, LinkedIn newsletters can be incorporated into your entire email marketing strategy to take advantage of LinkedIn’s commitment to invite your followers and push your newsletter content out into their feeds while still expanding your email marketing list.

Finally, after you’ve built your LinkedIn newsletter, every time you publish an article in it, it becomes that much easier for people to share it and bring it to the attention of even more people.

Here’s How you can Create your LinkedIn Newsletter.

Also Read: What’s So Trendy About Mobile Marketing?

1: Turn on LinkedIn Creator Mode

To start a LinkedIn newsletter, you must currently meet two requirements. To begin, make sure Creator Mode is set on. Second, you must have published a piece within the last three months.

Log onto your LinkedIn account and go to your profile for the first one. There’s a link in the secret Resources area there that allows you to activate Creator Mode. Turn it on and go through the notices about Creator Mode that LinkedIn sends you.

Start sharing your material on LinkedIn now if you haven’t done so already. Consider what kind of newsletter material would be appealing to your audience and would answer their questions, and then begin writing entries about those themes.

#2: Set Up Your LinkedIn Newsletter

When you’ve completed these two steps, go to LinkedIn and make a post. Select the option to create an article the next time you check-in. Select the option to generate a newsletter from the publishing editor.

You’ll be required to fill in the following information about your newsletter in the window that pops up:

Newsletter name: Pick a title that is clear and useful, optimized and conveys an overall value of the information you need to share with your subscribers. Avoid vague names and don’t be so keen on naming them so that your subscribers get confused or lost.
Description: Within the limit of 300 characters be very clear and crisp in providing the description by using the terms that people are actually searching for.
Logo: Upload an image of a logo that is square and is relatable to your business. Keep it relatable to the vision you have as it is going to give you that branding of your business.
Anticipated schedule: Pick how often you can post over LinkedIn and keep it consistent. You can wish to post one newsletter a week or two newsletters a week but be consistent.

You can change your content if required but try changing it sparingly as LinkedIn provides a warning that changing the newsletter might affect your subscribers.

3: LinkedIn Newsletter Needs Quality Content Publishing

As you have set your LinkedIn newsletter, every time you will form an article you will have the option to relate that article with the newsletter to get that extra push. So anything you’d normally post as an article on LinkedIn—an image, a blog post, a YouTube video—can now be sent out via your LinkedIn newsletter.

Repurpose some of your most popular content pieces for the newsletter by going back through some of your previously published content. This can breathe new life into old material and allow you to begin increasing the value of your newsletter without putting in a lot of effort.

One popular method is to post the opening few paragraphs of a previously published piece and then urge viewers to follow a link to your blog or YouTube video to see the remainder of the content. Including anything like this in your LinkedIn newsletter increases the organic reach of your first post on LinkedIn, which can lead to additional traffic to the article or video you wish to promote.

It’s critical to always deliver quality when you construct your content plan to help your audience trust the worth of your LinkedIn newsletter.

Readers should be able to rely on the experience they’ll have when they tap on that notification or open the email that subscribes them to your newsletter so they can read your latest content.

Here are some suggestions for increasing your newsletter’s visibility and conversions.

Encourage Shares

You can take advantage of the fact that the LinkedIn newsletter can be directly shared through anyone. This can be done by directly inviting people to share the newsletter and reaching out even more heads who would definitely give value to the information that you provide.